REQUEST FOR LETTERS OF INTEREST and STATEMENT OF QUALIFICATIONS AND EXPERIENCE
BRANDING & MARKETING CONSULTING SERVICES- RFQ&E Number 10-12-11105
The Jacksonville Aviation Authority (“JAA” or “Authority”) is a body corporate and politic, established by the state of Florida to own and operate the aviation facilities in Duval County. The JAA owns and operates the Jacksonville Airport System which consists of Jacksonville International Airport (JAX), Craig Airport (CRG), Herlong Airport (HEG) and Cecil Field (VQQ).
• Jacksonville International Airport’s primary role is to serve the commercial aeronautical needs including providing air service, facilities, service options and amenities to the traveling public and other stakeholders.
• Craig Airport’s primary role is to serve the corporate and general aviation needs of its stakeholders.
• Herlong Airport’s primary role is to serve the recreational and smaller general aviation needs of its stakeholders.
• Cecil Field’s primary role is to serve the private sector and governmental general aviation and industrial complex needs of its stakeholders.
In today’s competitive environment, the Authority as an airport owner and operator must be able to clearly define its value proposition and promote use of its assets and services to all key stakeholders. While each airport has its own unique and strategic purpose within the system, collectively they play a critical role in meeting the aeronautical needs of the community while serving as a major economic engine for the Region.
SCOPE OF SERVICES
The Authority is seeking an established Firm or Independent Consultant (herein after referred to as “Consultant”) that possess in-depth knowledge and expertise in marketing and corporate branding strategies. The Authority desires to engage a Consultant with proven experience in 1) leading an Organization through a comprehensive review of its existing brand or brands, 2) reviewing past and current marketing and promotional material used with various applications, media and venues, 3) working with in-house creative or graphic design talent and other marketing personnel to create, refine or develop a brand or brands that clearly promote the value proposition of assets and services to stakeholders, 4) recommending a brand strategy (umbrella, individual or other as competitively appropriate) for implementation and role-out by JAA staff and 5) providing leave behind solutions for effective brand management in the form of a written Brand strategy and management document.
It will be critical that the process enables the Authority to concentrate and direct its limited resources to establish a brand concept that ensures the greatest opportunities for growth and development are achieved. The Authority’s core assets consist primarily of real property, facilities, and services that support air travel, aeronautical and industrial related activities.
Project objectives include, but are not limited to, the following:
• A facilitated process that produce a brand that meets the basic principles of good branding including 1) being easy to pronounce, 2) easy to remember, 3) easy to recognize, 4) suggest benefits or suggest usage, 5) suggest a strong airport, airports or Authority’s image, 6) distinguish a competitive position, and 7) be attractive and standout among a group. It is also desirable any developed brand or brands be protectable through copyright or trademark
• Identification of a brand that clearly aligns with a penetration, growth or airport(s) use strategy
• Identification of a brand or brands that is/are easily adaptable for use with diverse media, forums and at multiple touchpoints. (i.e. web, static display, print, direct sales, exhibitions, outdoor, logo, stationary, internal communications, etc.)
Consideration should be given to brand use in, but not limited to, the following:
• Direct airport to consumer marketing and promotion
• Direct and indirect Authority marketing and promotion to tenants and service providers/concessionaires both existing and prospective
• Direct sales and trade development with key prospects such as airlines, cargo companies, corporations and organizations involved in aviation or aeronautical services such as maintenance, repair and overhaul, assembly, refurbishment and or training
• Community awareness and corporate citizenship promotion
• Hard copy, electronic, soft and a number of marketing and promotional forms
Consultant will be selected based on experience, demonstrated ability, defined approach and methodology proposed, qualification of staff proposed to be assigned to project, fee proposal, projected timeline for engagement and references. The superior candidate will have experience with airports or aviation.
Consultant should submit the following as documentation of subject matter expertise and experience to include:
A. Consultant Qualification & Experience. Statement defining an understanding of need as defined in “Scope of Services”.
B. Written Methodology and Approach and Other Project Experience and Track Record
C. Staff qualification and resumes of proposed Project Manager and other team members to be assigned to the engagement
D. Copies, examples or samples of developed and implemented brand or brands with corporate references and any documented business growth or image performance data
E. Specific reference, clear explanation, and examples of any specific airport or aviation experience should be provided
F. Proposed timeline for engagement
G. Fee Proposal
H. References
The estimated budget for this project is $40,000.00.
Click here for more details.
Sr. External Communications Consultant
Blue Cross Blue Shield of Florida
What Does Blue Do?
Making a difference in people's lives…Caring for our neighbors…Working together to protect the health and well being of more than 8 million people.
This is Blue Cross and Blue Shield of Florida (BCBSF) and its subsidiaries, offering flexible health plans to our diverse customer base. And this could be you – enriching the lives of others and experiencing an exceptional career.
The Senior External Communications Consultant requires strong writing, media relations, reputation management and business skills including the ability to research and proactively obtain effective news coverage about the corporation. The selected candidate needs to be experienced providing strategic advice and counsel to senior executives, in addition to conveying the complexity of the business and engaging key stakeholders with conflicting agendas. Additionally, this person supports overall corporate communications efforts, regional market priorities and must demonstrate superior initiative to get the work done on a timely basis and the ability to quickly adapt to ongoing change and priorities.
This person will work closely with the Director of External Communications, other members of the corporate communications team, business unit leadership and senior executives to create communication strategies, plans and tactics that result in tangible business outcomes. This role will assist with the implementation of the overall communication strategy for the corporation to support its core business objectives and must be familiar with corporate media policies and practices, including social media. This role will also help develop and define communication objectives and metrics in an effort to measure the overall effectiveness of business communication plans.
This role will share responsibility to help shape and enhance the company’s reputation among key stakeholders, utilizing a variety of internal and external tools and venues. This role also has internal communications responsibilities and must be able to successfully manage a variety of communication projects. The selected candidate should be adept working in a fast-paced environment, experienced handling rapidly changing and ambiguous events, and be extremely organized, energetic and passionate.
Job Requirements:
• Bachelors or Masters degree in Communication, Journalism, Business or related field
• 10 or more years experience in a communication role, planning and executing both internal and external communication strategies and solutions
• Media relations experience
• Reputation management experience
• Project management experience
• Communication consulting experience advising senior executives (Marketing and Sales, preferred)
• Experience measuring and evaluating communication effectiveness
• Experience working with a variety of media including but not limited to web-based, newsletters, broadcast and print news media, trade media, social media
• PC skills – Microsoft Office, MS Project, SharePoint, PowerPoint, Excel
Business Specific Criteria (preferred skills):
• Experience leading or managing teams
• Health care/insurance experience
• Bilingual skills (English/Spanish)
• Experience with change management
For consideration, please visit our website at www.bcbsfl.com and click on the Careers link at the bottom of the page. Click on Search Career Opportunities and follow these important steps:
1. Log-in if you have an existing profile on the BCBSFL website. Otherwise, you will need to create a profile by following the steps provided on the site.
2. Search for the position by typing in the requisition ID: B1270NOV09
in the keyword search field.
3. Click on the Apply to this Job link.
Blue Cross Blue Shield of Florida is an Equal Opportunity Employer M/F/D/V. Business Leader Network Member
The Main Street America Group
Corporate Communications Intern
Summary: The Main Street America Group, a Jacksonville-based property and casualty insurance carrier that provides personal, commercial and surety coverage to more than 600,000, is seeking an intern for the fall semester to support its corporate communications functions, including employee communications, media relations, community relations, marketing communications and agent communications. This is a valuable opportunity for a full-time college student who is interested in receiving hands-on communications experience in a professional corporate environment. This is an unpaid position
Responsibilities: Interviewing employees and agents for development of new articles for the Web and corporate newsletter; assistance in planning and executing employee events; support of community relations efforts; assistance in media relations efforts, including development of news releases; development of various communications materials requested by internal clients; and support of corporate communications staff by attending meetings and completing assigned tasks.
Requirements: Full-time university student pursing a bachelor's degree in public relations, marketing, journalism, English or other communications-related program. Student should be at least a junior and in good academic standing. Must have ability to work onsite approximately 10-15 hours er week (flexibility available depending on class schedule); excellent communications skills, both written and verbal; ability to work both independently and as part of a tem; strong planning and organizational skills, as well as attention to detail; ability to display professionalism when dealing both coworkers, as well as internal and external clients; working knowledge of computers is required - proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint); working knowledge of AP Style is desirable.
Contact: Email resume to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Corporate Communications Director, The Main Street America Group