Synaxis is a strategic marketing intelligence company. We help growing B2B, academic, and nonprofit organizations improve their marketing and sales ROI as well as reduce their marketing risks. We do this through our interactive marketing intelligence tool, Macroscope. This tool offers comprehensive planning and benchmarking, dashboards and tracking, and scenario building. It provides a complete model of all your marketing and sales functions. Macroscope is ideal for ongoing tracking as well as planning and goal-setting. It's especially useful to help you manage your marketing vendors and projects, as it allows you to develop clear, measurable goals and track progress, thus improving accountability.
Synaxis was founded in 2005 by Paul Welty, Ph.D., in order to bring business intelligence techniques to marketing, branding, and sales. Combining business consulting with marketing experience allows Synaxis to help marketing departments command larger budgets, better manage their staff and vendors, and effectively demonstrate their value within their organizations, especially to executive management.