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HIGHLIGHTS OF IABC HEADQUARTERS' RECENT MEMBERSHIP SURVEY
In late 2009 and early 2010, more than 2,500 business communication professionals from around the globe shared their views on these questions in a survey conducted by IABC. The results offer insight into business communicators’ perceptions, actions and interests, providing key lessons about how an association can stay relevant and become even more essential in supporting a professional’s career.
Highlights from the survey findings include:
1. Business communication professionals take the profession of business communication seriously. People in our profession choose their work early in their careers and commit themselves to stay on top of what the profession needs.
2. Business communication professionals take being up to date in the profession of business communication seriously, and want to be recognized for their accomplishments.
3. Business communication professionals believe in the value of membership in a professional association.
4. Business communication professionals believe content is the deciding factor in why they access a professional association’s products and programs.
5. Business communication professionals join IABC to advance their careers.
6. Business communication professionals believe content is the key to deciding to join, and stay with, IABC.
7. Most business communication professionals believe IABC should invest in content.
8. Most business communication professionals believe the IABC Research Foundation should invest in content.
9. Business communication professionals also believe IABC should invest in career development and networking.
10. Most business communication professionals believe IABC is an effective professional association.
Over the next few months, the IABC executive board will engage volunteers from the association’s chapters and regions—as well as former leaders and key stakeholders in the profession—to continue to examine the findings from the research and to identify short- and long-term steps for the association to pursue.
Read the Executive Summary of the survey for detailed findings and discussion.