Monthy Meetings
Communicating in War Readiness and Peace
What We Can Learn from the Navy
Tuesday, October 12, 2010
Speakers:
Captain Jeffrey D. Maclay, Commanding Officer, Naval Air Station Jacksonville
Mr. Bill Dougherty, Navy Region Southeast, Deputy Public Affairs Officer
Officers’ Club, Naval Air Station Jacksonville, 6801 Roosevelt Blvd.
** Please see important security note **
7:30 a.m. Registration/breakfast
8:00 a.m. - 9:30 a.m. Meeting
9:30 a.m. - 10:30 a.m. Tour of naval air base (optional)
Registration for IABC members: $15
Registration for non-members: $17
(Price includes full breakfast)
About the Program
Communications practitioners in the U.S. Navy have the same objectives as in other public and corporate entities—to uphold their employer’s reputation, keep its stakeholders informed and further its efforts to be a responsible member of the community.
But, Navy public affairs professionals also have a different set of challenges than the rest of us. While they support the Navy in times of peace, they must support the Navy in its ongoing efforts to be ready for war.
Please join IABC First Coast at this very special presentation at the Naval Air Station Jacksonville for an insider’s look at communications for a key government agency and an opportunity to apply best practices from the public sector to your industry.
Base Tour (Optional)
The program will include an optional tour of the base. You will experience a unique behind-the-scenes look at the new aircraft control tower, blacked-out radar room, P3 aircraft, as well as base helicopters and the pilots who fly them. This tour has limited seating, so be sure to sign up early!
** Important Security Note **
For security reasons, all attendees will need to RSVP/register, AND complete and submit an ID form to Miriam Gallet by Monday, Oct. 4, 2010. Due to this security issue, no RSVPs will be accepted after this date. For directions to the base, please visit www.cnic.navy.mil/jacksonville.
IMPORTANT: In addition to filling out a RSVP/registration form, attendees must download the Temporary Pass and send to Miriam Gallet by October 4. REGISTER NOW>>>
About the Speakers
Captain Jeffrey D. Maclay has served as Naval Air Station Jacksonville’s executive officer since July 2009. He served in a variety of positions with the Joint Staff, including strategic planner, operations analyst and helicopter flight instructor. He served as executive officer aboard HS-2 while deployed in support of Operation Iraqi Freedom, accumulated more than 3,800 flight hours and has won numerous awards, including those for undersea warfare and warfighting excellence, as well as many personal merit awards.
Bill Dougherty was appointed Commander, Navy Region Southeast Deputy Public Affairs Officer in February 2008 and is responsible for public affairs at the base headquarters and 19 installations, as well as internal and external communications, and community relations. Previously, he held positions as the region’s Environmental Public Affairs Officer and Naval Air Station Jacksonville’s Public Affairs Specialist. In 1997, he received the RADM William Thompson for Public Affairs Excellence.
Directions to the NAS Jacksonville Officers’ Club from the Main Gate
The Nas Jax Main Gate in located at the entrance of Highway 17 (Roosevelt Ave) and Yorktown Ave. There is a Blue Angel aircraft on display. Once you have entered the base, proceed on Yorktown Ave. until you reach Mustin. Make a right turn and proceed on Mustin. You will pass the base galley, The Flight Line Café, and the Base Chapel. Continue on Mustin until you see the Officers’ Club on your left and the Golf Course/Mulligan’s on your right. Parking is available in the golf course parking lot. If you see the Naval Hospital on your right you have gone too far.
Attendees will pick up a base pass at the base's entrance, through the far right lane. IMPORTANT: Attendees must download the Temporary Pass and send to Miriam Gallet by October 4.
Upcoming Meetings
TBD
IABC First Coast Monthly Professsional Development Meeting
Date: TBD
Time: TBD
The "I"in IABC, A Panel on Global Communications
Sponsored by: The Jacksonville Port Authority (JAXPORT)
Panelists:
Jorge Arce
Director, U.S. Commercial Service - Jacksonville, U.S. Department of Commerce
Tim Kinney
IABC First Coast, Past Vice President of Communications, 2008
Vice President, Brunet | García Multicultural Advertising & PR
Kathy Lussier, APR
IABC First Coast, Past President, 2008
Global Communications Specialist, VISTAKON®
Panel Moderator:
Joanne Kazmierski
IABC First Coast, Past President, 2009
Manager, Community Outreach and Environmental Advocacy, Jacksonville Port Authority (JAXPORT)
The International Association of Business Communicators (IABC) bridges together business communicators from around the world. With the advent of new electronic communication tools and social media, our ability to communicate with anyone in the world is instantaneous. The world is a broader stage and we, as professional communicators, must be prepared to reach this global network. If you or your company have a website then your company has the capability to reach a global audience. Are you prepared?
During this panel, you will learn about:
- How to look for global business development opportunities
- Global business etiquette and protocol
- How to reach US immigrants in your local, regional, state communications strategies.
- Steps to take in developing a global communications strategy
- External communications perspectives on communicating to global customers
- Internal communications perspectives on communicating to global employees
- How media relations abroad differ from the United States
- Simple tips on how to make your website reach a global audience
Past Meetings
IABC First Coast Workshop
Friday, March 19, 2010
12 - 1 pm
Location: Environmental Services, Inc.
7220 Financial Way, Jacksonville, FL 32256
"How Mobile Works: Mobile Campaigns, Websites and Applications"
Presented by David Nies and Jennifer McCoy, Ballyhoo Mobile Marketing
Monthly Luncheon Meeting
Wednesday, April 14, 2010
"Having Conversations that Matter"
Jana Ertrachter, principal at the Ertrachter Group, will present a 75 minute workshop on Having Conversations that Matter. These conversations can take place anywhere with friends, colleagues, partners, and even strangers. More than ever we need conversations that bring people together for creative solutions. Participants will better understand their role and responsibility in having conversations that matter and will learn the costly mistakes that occur when someone interprets something that was not intended.
Monthly Luncheon Meeting
Wednesday, May 12. 2010
Speaker: Rebecca Hart
"Research in the Real World"
Research is the accepted first step of the public relations/communications process. It is an essential element for fact and opinion gathering to effectively decide which communications tools to use to reach the target audience and how to measure a program's success.
Monthly Luncheon Meeting
Wednesday, June 9 Breakfast meeting
Cannaday Building-Kinne Auditorium
Speakers - Nancy W. Jensen, Chair Public Affairs, Mayo Clinic Florida
Kathy Barbour, APR, Internal Communications Manager
"Engaging Employees to Deliver the Brand Promise"
Wednesday, July 14, 2010
"Marketing with your Principles"
Todd L. Coleman, Owner/Operator
Chick-fil-A at Marsh Landing Pkwy
WJCT
11:30 a.m. - 1:30 p.m.
Wednesday, August 18, 2010
"Weathering the Storm"
A panel of communications professionals share their knowledge of crisis communications before, during and after a hurricane.
11:30 a.m. - 1:30 p.m.
Haskell
111 Riverside Avenue
Jacksonville, FL 32202
Debbie Jones, communications administrator for the Jacksonville Aviation Authority, will moderate the panel of communications and security professionals:
Gary Sease, corporate communications director for CSX Corporation
Misty Skipper, spokesperson for the City of Jacksonville, Office of the Mayor
Charles White, director of security for JAXPORT
John Gaughan, WJXT Channel 4 Chief Meteorologist